Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Five Paths to Knowing Your Customer & Putting Them at the Center of Your Content Marketing Efforts

Speakers:

Tim Hayden (President and Co-Managing Partner, Brain + Trust Partners)

Scott Monty (CEO and Co-Managing Partner, Brain + Trust Partners)

Location: Room 7

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Vault Recording: TBD

The landscape of social and digital media largely promised that brands would be tuned in to our wants and needs and brands would then deliver customized experiences. And yet the model has failed, largely because we fell into the trap of taking the already broken advertising practices and applying them to these new platforms. We all want personalized experiences, but we don't want brands to overstep their bounds. How do we square this?
Artificial intelligence and mobility have already reshaped the many ways in which people search, discover and purchase goods and services. The additional challenges of GDPR regulations and data privacy rules being re-shaped by social media, ad networks and public policies will require brands to change course in marketing and business.
The power to reclaim this opportunity lies directly in front of us. It is a critical need to truly know your customers today, so let's discuss the solutions that lie in data unification, audience intelligence and personalization in order to scale your business over the coming 18 months.