Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Financial Services Lab

Speakers:

Amanda Changuris (Associate Director, Corporate Communications, BNY Mellon)

Alyssa Santoli (Lead, Social Media Strategy, KeyBank)

Lisa Lombardo (KeyBank Vice President, Senior Marketing Manager, KeyBank)

Barbara Gordon (Editorial Manager, BNY Mellon)

Colleen Krieger (Lead, Enterprise Content Marketing, Capital One)

Location: Room 11

Date: Friday, September 7

Time: 10:00am - 3:00pm

Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Lab/Summit

Vault Recording: TBD

When you compare it to case studies from the big technology and CPG companies, working in content strategy or content marketing in a highly regulated industry can feel like trying to climb a cliff with one hand tied behind your back. But don’t despair; we may have to be a little more creative and jump through more legal and compliance hoops, but we can create content that’s helpful, compelling and that moves our organizations toward their goals.

In the Financial Services Lab, we’ll discuss taking all of the exciting ideas we’ve gathered throughout Content Marketing World 2018 and translating them so they’ll be workable in our financial services realities. Don’t wait until Monday to review your notes and wonder what to do next; work on it with your peers who understand – and even some who’ve been there and done it before.

We’ll talk about ways to define your content strategy (CMI says 63% of us don’t have our strategies documented – and most successful content operations have it written down) and how to turn that strategy into an actionable workflow. We’ll also talk to content experts with Capital One, KeyBank and BNY Mellon about their challenges and successes.

Wrap up your Content Marketing World experience with this active, hands-on lab designed to send you home with an empowering, reality-based plan for content excellence.

Agenda:

10 – 10:15: Introductions, Agenda and Overview

10:15 – 11:15: Is Something Burning? An interactive discussion of the group’s top takeaways from Content Marketing World 2018, including how we can make them work for our financial service companies.

11:15 – 12: Content is Still King: Coming in Clutch for the B2B Marketing Mix Lisa Lombardo and Alyssa Santoli from KeyBank share the three smart steps that took a budget-conscious, highly regulated financial services business from a content crawl to a content sprint in just 24 months.

12 – 12:30: Lunch

12:30 – 1:45: Content Strategy Workshop We’ll discuss strategies to create engaging content and visuals in an industry that can be dry and boring and methods for defining and executing your content strategy.

1:45 – 2:00: Networking & Refreshment Break

2:00 – 2:45: Panel Discussion: Content Challenges and Successes Content experts from Capital One, KeyBank and BNY Mellon share the highs and lows of content creation and deployment in financial services. They’ll also take your questions.

Panelists:

  • Barbara Gordon, Editorial Manager, BNY Mellon
  • Colleen Krieger, Lead, Enterprise Content Marketing, Capital One
  • Alyssa Santoli, Lead Social Media Strategist, KeyBank


2:45 – 3:00: Q&A and Wrap-Up