View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Anna Hrach (Strategist, Convince & Convert)
Location: Room 6
Date: Thursday, September 6
Time: 10:00am - 10:45am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Teams & Culture
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But what most people don't talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that's where content wins really come from. And we'll do just that with this humorous and light-hearted talk.
• Build your and your team's content missteps into a framework for success
• Create a culture where everyone adopts a "fail fast" philosophy
• Immediately implement critical content marketing survival techniques
• Turn cringe-worthy content moments into valuable lessons learned