Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Excellence at Scale: How Marriott Built a Content Center of Excellence with International Impact

Speakers:

Marc Graser (Director, Editorial, Global Creative + Content Marketing , Marriott)

Joe Lazauskas (Director of Content Strategy, Contently)

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Join Marriott's Director of Editorial, Global Creative and Content Marketing Marc Graser and Contently Director of Content Strategy Joe Lazauskas for a case study of best practices in creating a content center of excellence. With a core team responsible for creating content and managing multiple teams, Marriott's Traveler publication has brought a level of sophistication to its content marketing with streamlined coordination across teams and a data-driven approach to content that drives conversions. In this session, you'll learn how Marriott scaled its content operation without sacrificing productivity and how they aligned business units to maximize efficiency.

Takeaway

How a documented content strategy helps break down organizational silos, align teams, and drive efficiency for enterprise marketing teams
Tactical tips for managing business units across geos, verticals, and business needs
How to leverage subject matter experts and your content creation team to inform ideation