Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Excellence at Scale: How Marriott Built a Content Center of Excellence with International Impact

Speakers:

Marc Graser (Senior Director, Creative + Content Marketing , Marriott International)

John Fernandez (VP of Revenue Marketing, Contently)

Location: Atrium Ballroom B

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Join Marriott's Director of Editorial, Global Creative and Content Marketing Marc Graser and Contently's VP of Revenue Marketing John Fernandez for a case study of best practices in creating a content center of excellence. With a core team responsible for creating content and managing multiple teams, Marriott's Traveler publication has brought a level of sophistication to its content marketing with streamlined coordination across teams and a data-driven approach to content that drives conversions. In this session, you'll learn how Marriott scaled its content operation without sacrificing productivity and how they aligned business units to maximize efficiency.

Takeaway

How a documented content strategy helps break down organizational silos, align teams, and drive efficiency for enterprise marketing teams
Tactical tips for managing business units across geos, verticals, and business needs
How to leverage subject matter experts and your content creation team to inform ideation