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Date: Wednesday, September 5
Time: 11:20am - 12:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Join Marriott's Director of Editorial, Global Creative and Content Marketing Marc Graser and Contently Director of Content Strategy Joe Lazauskas for a case study of best practices in creating a content center of excellence. With a core team responsible for creating content and managing multiple teams, Marriott's Traveler publication has brought a level of sophistication to its content marketing with streamlined coordination across teams and a data-driven approach to content that drives conversions. In this session, you'll learn how Marriott scaled its content operation without sacrificing productivity and how they aligned business units to maximize efficiency.
How a documented content strategy helps break down organizational silos, align teams, and drive efficiency for enterprise marketing teams
Tactical tips for managing business units across geos, verticals, and business needs
How to leverage subject matter experts and your content creation team to inform ideation