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Brian Massey (Conversion Scientist, Conversion Sciences)
Date: Wednesday, September 5
Time: 11:20am - 12:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Email & Conversion
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Remember what got you into content marketing? Storytelling? Motivating and audience? Being entertaining or even edgy? Do you suspect that ROI-driven content marketing has sapped the color and personality out of our content at the expense of the very ROI it hopes to increase?
We can change this by employing a safety net for our bolder ideas. Behavioral science gives us this safety net. Brian Massey will show you how inexepensive, easy-to-learn tools let you try bigger ideas without risking the entire campaign budget. The result is content with bigger impact, higher conversion rates and great ROI.
Proof that you are already a behavioral scientist.
The new digital content development cycle.
How to use behavioral data in everyday decisions.
How to enjoy greater creativity and higher ROI at the same time.