Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Everyday Behavioral Science for Content Marketers

Speaker:

Brian Massey (Conversion Scientist, Conversion Sciences)

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Remember what got you into content marketing? Storytelling? Motivating and audience? Being entertaining or even edgy? Do you suspect that ROI-driven content marketing has sapped the color and personality out of our content at the expense of the very ROI it hopes to increase?

We can change this by employing a safety net for our bolder ideas. Behavioral science gives us this safety net. Brian Massey will show you how inexepensive, easy-to-learn tools let you try bigger ideas without risking the entire campaign budget. The result is content with bigger impact, higher conversion rates and great ROI.

Takeaway

Proof that you are already a behavioral scientist.
The new digital content development cycle.
How to use behavioral data in everyday decisions.
How to enjoy greater creativity and higher ROI at the same time.