Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Engagement drives customer experience: How engaged is your workplace?


Rachel Schickowski (Employee Engagement Manager, Rockwell Automation)

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communication

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

In marketing we talk a lot about the customer. Yes: that's a priority. But we're in a war for talent – we talk about this at our leadership tables. But, make no mistake – it's not just a war for hiring talent… it's also for engaging and retaining people who love our customers, build our technologies and drive new innovation and insights for us.

Attend this session to learn how a company of 26,000 employees in 80 countries measure and respond to employee engagement in their organization. Learn about technology available in this space and the process Rockwell Automation went through to select their engagement survey partner, Glint.


Key take-a-ways from this session:
• Research to build your case back home on the importance of engaged employees
• Hear about the technology players in this space to capture the employee lifecycle
• See how our engagement program, Global Voices, is communicated to employees around the world (we use marketing's technology stack, target messages, lean on advocates, etc.)