Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Engagement drives customer experience: How engaged is your workplace?


Rachel Schickowski (Employee Engagement Manager, Rockwell Automation)

Location: Room 1

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communication

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

In marketing we talk a lot about the customer. Yes: that's a priority. But we're in a war for talent – we talk about this at our leadership tables. But, make no mistake – it's not just a war for hiring talent… it's also for engaging and retaining people who love our customers, build our technologies and drive new innovation and insights for us.

Attend this session to learn how a company of 26,000 employees in 80 countries measure and respond to employee engagement in their organization. Learn about technology available in this space and the process Rockwell Automation went through to select their engagement survey partner.


Key take-a-ways from this session:
• Research to build your case back home on the importance of engaged employees
• Hear about the technology players in this space to capture the employee lifecycle
• See how our engagement program, Global Voices, is communicated to employees around the world (we use marketing's technology stack, target messages, lean on advocates, etc.)