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Jessica Best (Director of Data-Driven Marketing, Barkley)
Date: Wednesday, September 5
Time: 1:45pm - 2:30pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Email & Conversion
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
From welcome emails to a 36-point segmented email "journey" based on whether you're progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails... And yet 51% of marketers still aren't using marketing automation. Time to bring some return on investment to your great content strategy by building automated or "triggered" emails. Jessica Best will share ideas from nailing the basics to adding more complex campaigns that pay off.