View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Jessica Best (Director of Data-Driven Marketing, Barkley)
Location: Room 26ABC
Date: Wednesday, September 5
Time: 1:45pm - 2:30pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Email & Conversion
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
From welcome emails to a 36-point segmented email "journey" based on whether you're progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails... And yet 51% of marketers still aren't using marketing automation. Time to bring some return on investment to your great content strategy by building automated or "triggered" emails. Jessica Best will share ideas from nailing the basics to adding more complex campaigns that pay off.