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Date: Thursday, September 6
Time: 12:05pm - 12:50pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Lunch & Learn
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Marketing budgets are down in 2018, according to Gartner. How you spend each dollar, and prove its impact, matters today more than ever.
This session will explore how a global team decides what budget to allocate to content marketing, and details simple ways to measure its impact on the business (HINT: it's about more than ROI!)
Understand the thought process behind National Instruments' decisions to allocate funds to content marketing (creation and distribution).
Learn ways to improve the conversations you have with finance about your content investment.
See how to track investments in content across multiple systems and technologies.