Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Dollars and Sense: How National Instruments is Quantifying the Hidden Costs of Content


Jocelyn Brown (VP Customer Success, Allocadia)

Helena Lewis (Chief Marketing Operations and Technology, National Instruments)

Location: Grand Ballroom A

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Marketing budgets are down in 2018, according to Gartner. How you spend each dollar, and prove its impact, matters today more than ever.

This session will explore how a global team decides what budget to allocate to content marketing, and details simple ways to measure its impact on the business (HINT: it's about more than ROI!)


Understand the thought process behind National Instruments' decisions to allocate funds to content marketing (creation and distribution).

Learn ways to improve the conversations you have with finance about your content investment.

See how to track investments in content across multiple systems and technologies.