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Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Shachar Orren (Chief Storytelling Officer, Playbuzz)
Location: Grand Ballroom C
Date: Wednesday, September 5
Time: 2:50pm - 3:35pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Visual Storytelling
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
It’s impossible to escape the news, and even harder to escape bad news. For those of us who tell stories online, navigating the news cycle of terror, war and bad politics comes with a steep learning curve. Discover how journalists have adapted to an online space that is no longer consistently truthful, reliable or safe, and what they think will be the most useful tools as the world gets even more complicated.
With a backdrop of the diminishing attention economy, Shachar Orren, Chief Storyteller at Disney-backed storytelling platform Playbuzz, will discuss why it’s critical that media owners and brands work together to ensure that sensitive topics are more accessible and impactful. And with 75% of marketers claiming that education is the primary reason for using interactive content, it’s no wonder publishers are relying on interactivity to do just that.
Topics discussed will include how to ensure content is sincere and engaging whilst maintaining an authoritative tone; defining KPIs that are engagement-based and not outdated measurements of success; how visual, interactive content can awaken readers’ senses. Case studies from premium publishers who utilize interactive content to cut through the noise – such as HuffPost and Sky News - will be showcased.