Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Digital Brand Building: Optimizing Content for Engagements, Search, and Reviews

Speaker:

Juntae DeLane (Founder/CEO, DIGITAL DELANE / Digital Branding Institute)

Location: Room 1

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

No matter what you offer, your digital brand is referenced before anyone buys from you. Bottom-line, consumers will review your digital brand before considering any offerings. Developing content that addresses these needs is easy enough. But how do we optimize that content to get more engagements, increase our search engine visibility, as well as ratings and reviews?

Not so easy.

Takeaway

In this session, Juntae DeLane, the main force behind the Digital Branding Institute, will give you the tools and insights to optimize your content, by developing a great brand voice, strategies for mapping content to consumer behavior, and using your content to stimulate positive ratings and reviews.