Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Developing your message: Getting business buy-in and driving customer engagement

Speaker:

Zari Venhaus (Director, Corporate Marketing Communications, Eaton)

Date: Wednesday, September 5

Time: 1:45pm - 2:30pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Process & Workflow

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Introducing the message map: a tool for getting a broad set of stakeholders aligned on customer-focused messaging. Learn how to develop customer-centric messaging to drive your content strategy by asking the right questions of your organization - sales, marketing, R&D, operations - and walk away with tools to drive adoption of messaging for key markets, audiences or specific customers across your business.

Takeaway

- Learn how to get your business moving in one messaging direction (even when there are a lot of stakeholders)
- Get introduced to the message map and how you can use it in your organization to drive customer-focused content
- Walk away with the questions you need to ask of your organization to develop content that drives engagement and ultimately growth