Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Developing your message: Getting business buy-in and driving customer engagement


Zari Venhaus (Director, Corporate Marketing Communications, Eaton)

Location: Room 6

Date: Wednesday, September 5

Time: 1:45pm - 2:30pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Process & Workflow

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Introducing the message map: a tool for getting a broad set of stakeholders aligned on customer-focused messaging. Learn how to develop customer-centric messaging to drive your content strategy by asking the right questions of your organization - sales, marketing, R&D, operations - and walk away with tools to drive adoption of messaging for key markets, audiences or specific customers across your business.


- Learn how to get your business moving in one messaging direction (even when there are a lot of stakeholders)
- Get introduced to the message map and how you can use it in your organization to drive customer-focused content
- Walk away with the questions you need to ask of your organization to develop content that drives engagement and ultimately growth