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Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Tom Webster (Vice President, Strategy, Edison Research)
Location: Grand Ballroom A
Date: Thursday, September 6
Time: 2:35pm - 3:20pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Keynote: Big Ideas
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Content marketers spend most of their time on text (blogs, white papers, social media) and video. But what about Audio? The audio landscape has changed dramatically in the last three years. Podcasts are bigger than ever. Audible is signing writers to create short form, native business content exclusive to audio. And most importantly, smart speakers and voice assistant technology have changed how millions of Americans access content. What is your brand’s audio strategy? Do you have smart speaker and voice assistant native content? And what does it *sound* like? It’s never been more important for your brand to have a consistent audio strategy, and in this session, Tom Webster, SVP of the leading consultancy in the digital audio space, will share some best practices learned from his work with clients like NPR, Audible, Spotify, Pandora, and Google. If your audio strategy is not as robust as your web/video strategy, you risk getting left behind, and this session will expand your horizons to the strategic importance of a holistic audio strategy.