Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Creating Less Content Through Intelligence

Speaker:

Carlos Hidalgo (CEO, VisumCx)

Location: Room 25ABC

Date: Thursday, September 6

Time: 10:00am - 10:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation 2.0

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

More brands are creating more content and spending more on content according to the CMI and other studies. Yet despite the continued increase, the majority are failing to consistently demonstrate value. Before brands create any more content, they need to tap into the intelligence that lies in their data which thus informs content creation. The result will be less content with better and measurable results. Will include client case studies.

Takeaway

- How to prepare your data to be used as an intelligence resource
- Definition of other intelligence resources
- How to apply intelligence to your content strategy
- Defining the proper Key Performance Indicators to measure content performance