Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Creating Less Content Through Intelligence

Speaker:

Carlos Hidalgo (CEO, VisumCx)

Date: Thursday, September 6

Time: 10:00am - 10:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation 2.0

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

More brands are creating more content and spending more on content according to the CMI and other studies. Yet despite the continued increase, the majority are failing to consistently demonstrate value. Before brands create any more content, they need to tap into the intelligence that lies in their data which thus informs content creation. The result will be less content with better and measurable results. Will include client case studies.

Takeaway

- How to prepare your data to be used as an intelligence resource
- Definition of other intelligence resources
- How to apply intelligence to your content strategy
- Defining the proper Key Performance Indicators to measure content performance