Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Create A Scalable Global Content Marketing Strategy in 7 Steps

Speaker:

Pam Didner (Author, Global Content Marketing)

Location: Room 7

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Planning is the prerequisite for business success, but success is not guaranteed by planning. Creating a global content marketing plan can be overwhelming and stressful, but it doesn't have to be. In this workshop, Pam Didner simplifies the process and explains the steps attendees need to take to develop a global plan. She’ll discuss the collaboration between an organization’s headquarters and the regional team, the needs of creating global vs. local personas and budget allocations for content creation and promotion.

Pam will also share the key elements to create a content marketing strategy with easy-to-follow templates. After the workshop, you will know what needs to be done to create a global plan and how to customize the templates to meet your company’s specific needs.

Takeaway

In this session, you will learn to:
  • Identify key factors to consider before creating a content marketing strategy
  • Follow a step-by-step framework to create cross-regional content marketing plans
  • Use, customize and modify the content marketing plan template
  • Write business objectives and marketing strategy statements
  • Create a global content marketing plan that is actionable