Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Content Strategy at Massive Scale: Adobe.com's Journey from $50m in revenue to over $2B in just a few years

Speaker:

Peter Krmpotic (Group Product Manager, Adobe)

Location: Atrium Ballroom B

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Adobe.com is one of the top 100 digital properties in the world and has become Adobe's biggest revenue channel in just a few years.
Relive our journey from the very beginning and learn how Adobe.com's content strategy has evolved over the years to keep up with the increased scale.

Takeaway

1. Tips on how to set up your content strategy teams for success throughout different phases of growth
2. Ideas how to approach content strategy differently for B2B and B2C
3. Ways to bring together content strategists and content analysts at scale
4. Recommendations for establishing the right technology stack early on