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Andy Crestodina (Principal, Strategic Director, Orbit Media)
Date: Wednesday, September 5
Time: 10:15am - 11:00am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Demand Generation
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
From the first keyphrase to the final conversion, this session connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.
In this session, Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.
Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.