Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Content Strategy and SEO for B2B Lead Generation

Speaker:

Andy Crestodina (Principal, Strategic Director, Orbit Media)

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

From the first keyphrase to the final conversion, this session connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.

In this session, Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

  • Who are we talking to? Why do they care?
  • What are we ranking for? What are the two types of keyphrases?
  • How does PR and research build links, authority and ranking potential?
  • What do we publish? And how will it be promoted?
  • What topics, formats and collaborators support lead generation?


Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.