Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Content-goal alignment: Building a Pipeline by Connecting with People vs. Personas

Sponsor Speaker:

David Fortino (SVP Audience and Product, NetLine)

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All


As sales and marketing are increasingly tied to pipeline objectives, content marketers must evolve their approach to connecting with people. Divergent from persona-based methodology, content can speak directly to an individual, not just “Bill the Buyer”. We will explore how data from our 2018 State of B2B Content Consumption and Demand report can shape the content creation strategy such that content resonates with the appropriate influencer in an organization. Then, hear our client-story on how content-goal alignment helped ITProTV achieve 1,560% ROI in only five months.