Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Content-goal alignment: Building a Pipeline by Connecting with People vs. Personas

Sponsor Speaker:

David Fortino (SVP Audience and Product, NetLine Corporation)


Valerie Riley (Director of Marketing, ITProTV)

Location: Room 19

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All


As sales and marketing are increasingly tied to pipeline objectives, content marketers must evolve their approach to connecting with people. Divergent from persona-based methodology, content can speak directly to an individual, not just “Bill the Buyer”. We will explore how data from our 2018 State of B2B Content Consumption and Demand report can shape the content creation strategy such that content resonates with the appropriate influencer in an organization. Then, hear our client-story on how content-goal alignment helped ITProTV achieve 1,560% ROI in only five months.