Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Client Reporting: How to Tell the Real Story

Speaker:

Michael Pratt (CEO, Panamplify)

Location: Room 5

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Dashboards are for managing client campaigns. Reports are for real storytelling: What did you do with my money? What happened with the money you spent? Did we meet our objectives? What do we do next? This session will focus on the tools and techniques for agencies to report to clients what they did and how well they did it. It will help brands understand what they should be asking (demanding!) from their agencies.

Takeaway