Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Client-agency collaboration: How to deliver content marketing results and evolve together


Nenad Senic (Brand Editor, PM, poslovni mediji)

Alenka Bester (Head of Digital Content Marketing, Zavarovalnica Triglav)

Location: Room 3

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Do you need to outsource a part of your content marketing program to an agency? If you do, what is the optimal approach that will make your job easier, not more complicated? Drawing from their experience working closely together, Nenad Senić, Brand Editor at a content marketing agency, and Alenka Bešter, Head of Digital Content Marketing at an insurance company, will show you how to be (impatiently) patient and grow together. In this session, you will hear what no agency and no brand would ever say out loud. Especially not when in the same room together.


1. How to define the roles of content marketing agency and client/brand.
2. How to outline common goals that will push you forward.
3. How to structure the optimal joint workflow.
4. What tasks to outsource and what you absolutely must do yourself.
5. Why it is important to establish a relationship beyond rules and procedures.