Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Case Study: How an AI-Powered CMS drives innovative mobile experience for global appliance customers

Speaker:

Jon Raslawski (Digital Experience Solutions - Sales Leader, IBM Corporation)

Location: Room 5

Date: Thursday, September 6

Time: 10:00am - 10:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: AI/Machine Learning

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Content is at the heart of how successfully you satisfy and retain customers. Opportunity lies in delivering the exact information that customers want to consume at a specific point in time. During this customer case study you will hear how a headless CMS delivers the right information to customer mobile apps with the help of AI. You will see how fast and easy it is for business users to deliver modern experiences consistently to multiple touchpoints in multiple languages to provide an exceptional experience to their audiences.

Takeaway

1) value of a headless CMS strategy in driving an in-context and consistent brand experience
2) how AI can save time and effort managing content
3) how you can be prepared for the next emerging channel of communication