Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Buyer Personas 2.0: True Stories Based on the Customer’s Real Buying Experience

Speaker:

Adele Revella (Founder and CEO, Buyer Persona Institute)

Location: Room 7

Date: Friday, September 7

Time: 8:00am - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Marketers are learning that there’s minimal value in fictional buyer personas built from internal knowledge or interviews with a few customers. In this session, Adele Revella, the career sales and marketing leader who literally wrote the book on buyer personas, will show you how to see deep inside the actual customers’ buying experience to understand your real buyer personas.

Takeaway

You’ll learn how to:

  • Identify how many personas you really need
  • Understand your buyer’s questions and concerns at each stage of their journey
  • Build the value messages and stories that motivate action
  • Prepare sales to engage with each type of influencer
  • Develop a practical and sustainable content strategy