Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Building a "Media Company" inside a Marketing Department

Speaker:

Amanda Todorovich (Content Marketing Director, Cleveland Clinic)

Location: Room 7

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Advanced

Hear from our 2016 Content Marketer of the Year how Cleveland Clinic evolved its Health Essentials blog (the #1 most-visited hospital blog in the country) into a revenue-driving media site and expanded the business model to other parts of the health system's digital footprint. Learn about the logistics and organizational change needed to make this possible as well as how the content marketing department has worked tirelessly over the past few years to scale audience and engagement.

Takeaway

How to create content that builds an audience into a monetizable asset
Legal and financial considerations to monetizing your content marketing
The logistics of building an infrastructure to support this approach