Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Building a "Media Company" inside a Marketing Department

Speaker:

Amanda Todorovich (Content Marketing Director, Cleveland Clinic)

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Advanced

Hear from our 2016 Content Marketer of the Year how Cleveland Clinic evolved it's Health Essentials blog (the #1 most-visited hospital blog in the country) into a revenue-driving media site and expanded the business model to other parts of the health system's digital footprint. Learn about the logistics and organizational change needed to make this possible as well as how the content marketing department has worked tirelessly over the past few years to scale audience and engagement.

Takeaway

How to create content that builds an audience into a monetizable asset
Legal and financial considerations to monetizing your content marketing
The logistics of building an infrastructure to support this approach