View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Ali Wert (Content Marketing Manager, Frontline Education)
Location: Room 7
Date: Friday, September 7
Time: 9:00am - 9:45am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Does it ever seem like content marketing is treated like the “other marketing?” The one that drives engagement and brand awareness, but doesn’t really drive sales like the “real” marketing? Well, think again!
Learn how Frontline Education, the recipient of last year’s Project of the Year Award and winner of Best Content Marketing Program, built a content strategy that works with the sales funnel. We’re talking a constantly-evolving strategy that generated nearly a third of the company’s new business and thousands of marketing qualified leads that converted at rates higher than our sales leads.
Attendees will learn: