Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Building a Content Marketing Strategy that Works with Your Sales Funnel

Speaker:

Ali Wert (Content Marketing Manager, Frontline Education)

Location: Room 7

Date: Friday, September 7

Time: 9:00am - 9:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Does it ever seem like content marketing is treated like the “other marketing?” The one that drives engagement and brand awareness, but doesn’t really drive sales like the “real” marketing? Well, think again!

Learn how Frontline Education, the recipient of last year’s Project of the Year Award and winner of Best Content Marketing Program, built a content strategy that works with the sales funnel. We’re talking a constantly-evolving strategy that generated nearly a third of the company’s new business and thousands of marketing qualified leads that converted at rates higher than our sales leads.

Takeaway

Attendees will learn:

  • A framework for a full-funnel content strategy that meets your buyers’ and your sales team’s needs
  • How a full-funnel strategy intersects with product marketing, demand gen, sales and client services
  • How to measure success so you can optimize your program and boost internal buy-in