Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects


Maureen Jann (Founder + Managing Director, SuperDeluxe Marketing)

Location: Room 1

Date: Friday, September 7

Time: 8:00am - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Bombarded by fake news and "alt-facts," people are, more than ever, questioning who and what they can put their faith in --- and companies aren't immune to this skepticism. The fastest way to build trust and create conversation around your products and services is to put thought leaders out in the world: intelligent dot-connectors who are passionate about your customers' challenges. If you aren't flush with multiple six-figure hiring budgets, then cultivating the seeds of evangelism within your organization is the right choice.


In this session we'll talk about:
Identifying thought leaders within your organization
What foundational items you need to set your leaders up for success
How organizations can give their thought leaders room to bring home the bacon