View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Katie Pennell (Senior Performance Content & SEO Manager, Nina Hale)
Mykim Dang (Executive Producer, Full Stack Creator, Mobile Video Storyteller, Mykim Dang's Productions)
Chad Lakin (VP, Shootsta North America)
Chris Bondhus (VP of Demand Generation, Brightcove)
Kaitlin Bowes (Senior Demand Generation Manager, Brightcove)
Location: Room 10
Date: Friday, September 7
Time: 10:00am - 3:00pm
Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Lab/Summit
Vault Recording: TBD
Join Brightcove, the pioneering force in the world of online video technology, for a full day of thought leadership and hands-on sessions that will inspire you to use video to move your business outcomes no matter what industry you are in.
10:00-10:20 Borrow from the Best
Everyone needs a little inspiration to spark their creative genius. So we’ve gone through hundreds of customer videos to bring you a look at what the top marketers are doing with video right now. Chris Bondhus, VP of Demand Generation at Brightcove will highlight the best of the best and share the secrets of their success.
10:30-12:30 Do More with Less — Maximize Any Video Budget
Marketing budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget. Join Mykim Dang, Director of Video at America's Test Kitchen and Chad Lakin, VP Shootsta North America for proven tips on how to maximize your budget with simple tweaks to your video production process, resourcing, and technology. Come ready to brainstorm a piece you’ve been working on.
Enjoy some quality time with your fellow lab attendees, network, and fill your belly to get ready for a couple more hours of learning.
1:30-2:00 Create Content That Ranks — SEO Musts for Video
Understanding consumer intent and creating content to meet that intent is essential to successful SEO. Join Katie Pennell, Senior Performance Content & SEO Manager at Nina Hale for a hands-on session that will help you create a strategy that melds SEO and video content to put you on the first page.
2:00 - 2:45 Show Me the Leads — Video for Demand Gen
You’re not just creating content for fun, you’re creating content for results! Join Kaitlin Bowes, Demand Generation Manager at Brightcove to learn how you can leverage video throughout your campaigns to fill your pipeline and boost ROI.
2:45 - 3:00 Q & A
Our video bootcamp wraps up with a chance to ask our presenters all your burning questions about what you’ve learned throughout the day.