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Dave Charest (Director, Content Marketing, Constant Contact)
Date: Wednesday, September 5
Time: 11:20am - 12:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Internal/Brand Communication
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Do you find a lack of consistency and alignment in the content your organization produces? Don't you wish you could break down those content silos to provide a unified experience for the customer while reducing redundancies in content creation? Find out how one vision can align groups toward a singular story that most benefits the customer while improving business metrics and efficiency across the board.
* How to build trust within the organization
* How to create a content framework that aligns teams across the organization
* How to get buy-in and enact change