Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Brand Attachment: The realm beyond brand loyalty and how to get there

Speakers:

Gordon Price Locke (Chief Marketing Officer, Pace)

Nicole Martin (Vice President, Digital Strategy, Pace)

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Consumers will encounter thousands of brands in a lifetime but will develop meaningful attachments to only a few of them, and there is a proven science to it. It starts with understanding the difference between that transactional brand loyalty and emotional brand attachment. This session will explain how brands move from transactional loyalty into an unbeatable, unmatched and irreplaceable true customer-brand attachment.

Takeaway

  • Defining brand attachment versus loyalty and/or affinity
  • Using the entire brand experience to develop an emotional connection with your audiences
  • Actionable ways to drive lasting relationships with brands
  • A Model for Measurement