Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Brand Attachment: The realm beyond brand loyalty and how to get there

Sponsor Speakers:

Gordon Price Locke (Executive Vice President, Pace)

Nicole Martin (Vice President, Strategy & Analytics, Pace)

Location: Room 22

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All


Consumers will encounter thousands of brands in a lifetime but will develop meaningful attachments to only a few of them, and there is a proven science to it. It starts with understanding the difference between that transactional brand loyalty and emotional brand attachment. This session will explain how brands move from transactional loyalty into an unbeatable, unmatched and irreplaceable true customer-brand attachment.


  • Defining brand attachment versus loyalty and/or affinity
  • Using the entire brand experience to develop an emotional connection with your audiences
  • Actionable ways to drive lasting relationships with brands
  • A Model for Measurement