Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Boosting Sales Leads and Sales via Your Company's FREE (or Very Low-Cost) Hidden Content Treasure


Andrea Ames (Content Experience Strategist, Founder & CEO, Idyll Point Group)

Location: Room 5

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Sales

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

"Everybody sells!” That was a widespread mantra during most of Andrea's 15+ years at IBM. While it might be a somewhat indirect truth about all individuals in your organization, it’s a very direct and potentially impactful truth about all of your external-facing content. Only a few short years ago, more than 55% of potential customer time spent in the sales cycle was spent using content (source: Marketing Interactions), and that number continues to increase! In the same time frame, more than 50% of viable sales leads were generated via content (source: Forbes).

A savvy content marketer, you likely already knew all of that, at least intuitively. Here’s something you might not know. In a study around that same time frame by the IBM Digital team, post-sales technical content was sought after on twice (or more) often as marketing content: More than 47% of page views were for technical content, 44% of returning visitors were looking for technical content, and 32% of new visitors were looking for technical content. Wow!

Do you know where to find, and how to best leverage, your organization’s post-sales content teams and creators? They are a gold mine! Join Andrea for a look at the value of partnering with your post-sales content peeps, how to find them, and the best ways to get pure sales gold from the relationship!