View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Location: Room 4
Date: Thursday, September 6
Time: 11:05am - 11:50am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Enterprise Strategy Track
Session Type: Breakout Session
Vault Recording: TBD
For many marketers, the term “content marketing” still carries a close association with a set of specific tactics - the company blog or social media, for example. However, brands aren’t limiting their use of CMPs just to traditional content marketing, and many are using this new category to produce many types of content, ranging from advertising to event collateral to sales material. How can a CMP go beyond support for solely content marketing? How can the rigors of content marketing workflow improve the efficiency and relevance of all content types? What should an Enterprise Content Marketing Platform contain? This session explores the core requirements of this emerging and evolving category for large businesses.