Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Better Than Hacks and Schemes: A Proven Approach to Building Your Audience

Speaker:

J.P. Medved (Content Director, Capterra, a Gartner company)

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Audience Level: All

Attendees will learn how to replicate Capterra’s success in growing its blog to 1,000,000 monthly readers. This is not a “get rich quick” kind of plan, but rather one that involves team organization, goals, content creation, content promotion, and experimentation. Attendees will leave the workshop not only with an actionable plan for their own blog, but also a draft strategy doc based on Capterra's original strategy that they can customize for their own businesses.

Takeaway

Key Takeaways:
*Who to hire
*How to create long-term content goals
*Why it is important to craft meaty “how” and “what” content and not unnecessary “why” content
*How much time should be spent promoting content
*The importance of allowing your team to experiment with content