Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Behind the Scenes: How LinkedIn Marketers Master B2B


Megan Golden (Head of Global Content Marketing , LinkedIn)

Location: Room 26ABC

Date: Thursday, September 6

Time: 11:05am - 11:50am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Marketers are LinkedIn have become experts on how to build a full funnel, B2B content strategy on our very own platform. We've spent years getting early access to new products, testing and refining our strategies, and learning from both success and failure. Now it's time to share what we've learned so that marketers outside of LinkedIn have the tactics to be experts on their own teams!


After this session, B2B marketers will be able to:
  • Future proof their B2B content planning
  • Activate a spectacular content strategy with both organic and paid tools
  • Take the lessons learned from LinkedIn’s very own A/B tests and apply them to their digital campaigns