Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

AI-Powered Content Optimization: The Journey to Higher Engagement

Sponsor Speakers:

Loren McDonald (Program Director, Marketing Research, IBM Watson Marketing)

Brian Donnelly (Worldwide Product Marketing, IBM Watson Marketing)

Location: Room 3

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

IBM Corp

Content plays a crucial role in turning visitors into loyal customers. Join us to discuss how users interact with our content on their way to either engaging or abandoning, and how to drive more of the former with AI. AI-powered analytics helps us understand user struggles on our sites and apps, how different interactions combine to drive engagement or abandonment, and what channels and content types are best enabling – or inhibiting – the path to conversion.


  • See examples of common web struggles and case studies of ROI after AI-informed content and design changes.
  • Learn how you can design content and messaging channels to optimize for key conversion goals related to speed and ROI.
  • Learn how AI and other advanced technologies can boost content performance, and how to get started.