Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Agency Workshop: A New Approach to New Business

Speaker:

Michael Gass (Consultant, Trainer, Author, Speaker, Fuel Lines Business Development)

Location: Room 1

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

The Primary Battle for New Business Has Moved Online.
This half-day agency workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that's been developed having worked with over 300 advertising, digital, media and PR agencies.

New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.

"My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.” Michael Gass

Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.

Benefits:

  • You will receive a step-by-step guide on how to establish a comprehensive social media based inbound marketing program within 4 weeks.
  • Learn how to solve the problem of positioning and differentiating your agency without the pain or risk.
  • Grasp the benefits of the strategies and tactics that will make new business much easier and more consistent.
  • Understand how to create an integrated program that allows you to maintain awareness 24/7 without having to rely on interruptive type tactics such as cold calls and email blasts.
  • Know how you can control the agency/client relationship and skip the dating process.
  • Learn to create the kind of calls-to-action that will convert followers into clients.
  • Have the ability to be more selective to work with the clients that are a better fit for your agency.
  • Envision how your agency can stopped being viewed as a vendor and attract prospects that are willing to pay a higher premium for your services.
  • Know what are the best tools and practices to manage your program even when your agency is at its busiest.
  • Learn how to develop a system of measures and reporting to continually improve your program. 



Who Should Attend
There is a particular focus on agency principals and those charged with the agency's new business. This workshop is designed for agency CEOs and their Management, New Business and senior Account Management teams.