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Michael Gass (Consultant, Trainer, Author, Speaker, Fuel Lines Business Development)
Date: Tuesday, September 4
Time: 1:00pm - 4:00pm
Pass type: All Access, Main Conference Plus - Get your pass now!
Session Type: Workshop
Vault Recording: TBD
The Primary Battle for New Business Has Moved Online.
This half-day agency workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that's been developed having worked with over 300 advertising, digital, media and PR agencies.
New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.
"My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.” Michael Gass
Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.
Who Should Attend
There is a particular focus on agency principals and those charged with the agency's new business. This workshop is designed for agency CEOs and their Management, New Business and senior Account Management teams.