Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

A marketer's new secret weapon: using data for fast, fresh content

Sponsor Speaker:

Morgan Molnar (Product Marketing Manager, SurveyMonkey)

Speaker:

Brad Sanzenbacher (Senior Corporate Communications Manager, Wrike)

Location: Room 7

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

SurveyMonkey

Every day, 2 billion articles are published online, 225 billion emails are received, and 500 million tweets are sent. In the world of content overload, how do you tell a unique story that your audience wants to read (and press want to share)?

Join our session to see how top media and smart companies like Netflix and Wrike are using survey data to create great stories, highlight #trending topics connected to their brands, and generate interest to drive traffic and expand brand recognition among key audiences.

Takeaway

- Data based on people's voices and opinions can help you create one-of-a-kind stories your audience (and press!) will love

- Learn from successful examples of data-inspired content you can replicate for your brand

- It's important to find balance between promoting your product and service and uncovering objective & newsworthy data that can spike curiosity of your audience while meeting editorial standards

- Exploiting different views between demographic groups (generations, genders, regions) can present opportunities to maximize media interest and social engagement

-You don't have to be a major media company to do this successfully--any team with any budget can start telling press-worthy stories today!