View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.
Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Date: Wednesday, September 5
Time: 12:20pm - 1:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Lunch & Learn
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Every day, 2 billion articles are published online, 225 billion emails are received, and 500 million tweets are sent. In the world of content overload, how do you tell a unique story that your audience wants to read (and press want to share)?
Join our session to see how top media and smart companies like Netflix and Wrike are using survey data to create great stories, highlight #trending topics connected to their brands, and generate interest to drive traffic and expand brand recognition among key audiences.
- Data based on people's voices and opinions can help you create one-of-a-kind stories your audience (and press!) will love
- Learn from successful examples of data-inspired content you can replicate for your brand
- It's important to find balance between promoting your product and service and uncovering objective & newsworthy data that can spike curiosity of your audience while meeting editorial standards
- Exploiting different views between demographic groups (generations, genders, regions) can present opportunities to maximize media interest and social engagement
-You don't have to be a major media company to do this successfully--any team with any budget can start telling press-worthy stories today!