Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

5 Keys to Create a High Performing Marketing Organization

Speaker:

Mathew Sweezey (Principal of Marketing Insights, Salesforce)

Location: Room 7

Date: Thursday, September 6

Time: 10:00am - 10:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

The need to be a better marketer is apparent, but what makes you better? Brand new research from 7,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an underperformer. To find out, listen to Mathew Sweezey as he shares the 5 key traits of high-performing marketing organizations such as what is a best in class budget, how many and what tools are high performers using, and even what are their winning tactics. Plus, you'll discover how to implement them in your organization.

Takeaway

- Why stage of Growth is the largest indicator of your marketing budget, and what it should actually be
- The importance of a "new idea of Marketing" and what it looks like through case studies
- How to leverage agile in the role of content marketing
- The power of collaboration and the rise of the CXO and the fall of the CRO