View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.
Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Pam Didner (Author, Global Content Marketing)
Date: Wednesday, September 5
Time: 2:50pm - 3:35pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Advanced
When you ask salespersons what marketers can do for them, ten out of ten will tell you that they need high-quality leads. Lead generation is important, that is a given. There are other ways to help your sales teams. Pam Didner, author of Global Content Marketing and B2B marketing doer, will help you look at your inbound and outbound marketing communications holistically and identify other ways to support your sales teams.