View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Pam Didner (Author, Global Content Marketing)
Location: Room 5
Date: Wednesday, September 5
Time: 2:50pm - 3:35pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Advanced
When you ask salespersons what marketers can do for them, ten out of ten will tell you that they need high-quality leads. Lead generation is important, that is a given. There are other ways to help your sales teams. Pam Didner, author of Global Content Marketing and B2B marketing doer, will help you look at your inbound and outbound marketing communications holistically and identify other ways to support your sales teams.