Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

12 Principles of Contagious Content

Speaker:

Nadya Khoja (Head of Marketing, Venngage Infographics)

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Content marketers understand the power that great content has to pull in an audience and grow a business. But when you're faced with a blank page and a big goal for the reach of your next content campaign, it can be hard to know where to start.
We've all read coverage of campaigns that go viral, and many of us have even participated by sharing content that ends up making a huge splash online. But what makes content worth sharing? Are there stable attributes that you can apply to your next campaign?

In this session, Nadya Khoja discusses 12 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel.

Takeaway

You'll learn:

What "Contagious" or "Viral" means and why you're struggling to get your content noticed and shared organically.

How to craft content that not only showcases your product, but that also EXCITES your audience.

How this framework helped Nadya and her team grow Venngage's traffic and revenue by over 800% in less than a year.