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Nadya Khoja (Head of Marketing, Venngage Infographics)
Date: Wednesday, September 5
Time: 10:15am - 11:00am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Content marketers understand the power that great content has to pull in an audience and grow a business. But when you're faced with a blank page and a big goal for the reach of your next content campaign, it can be hard to know where to start.
We've all read coverage of campaigns that go viral, and many of us have even participated by sharing content that ends up making a huge splash online. But what makes content worth sharing? Are there stable attributes that you can apply to your next campaign?
In this session, Nadya Khoja discusses 12 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel.
What "Contagious" or "Viral" means and why you're struggling to get your content noticed and shared organically.
How to craft content that not only showcases your product, but that also EXCITES your audience.
How this framework helped Nadya and her team grow Venngage's traffic and revenue by over 800% in less than a year.