Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

A-Z Conversion tracking issues for B2B and how to solve them.

Speaker:

Leslie Carruthers (President, The Search Guru)

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Search & Data

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Beginner

Conversion tracking is the rock on which digital marketing is built. Yet, when it comes to proving the ROI of their digital marketing efforts, many B2B companies find themselves struggling to find solid ground.

In this session, case studies from Bostik (an Arkema company) and ALICE Training Institute will be shared through real-world experiences to show you how to solve the stickiest conversion tracking problems B2B companies face.

Takeaway

1. How to track the impact of online marketing at companies with already strong offline business
2. Measure conversions at companies with long sales cycles
3. Measure the value of conversions when there's no monetary transaction
4. How to track conversions when they happen on an external website
5. Other examples like: conversion tracking for article publications and conversion tracking for a/b testing