Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Tuesday | 1:00 pm

Agency Workshop: A New Approach to New Business

Speaker: Michael Gass (Fuel Lines Business Development)

Location: Room 1

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Aligning Around an Account-Based Content Experience

Speakers: Carmen Hill (CHILL Content), Julie Wisdom (Alias Partners)

Location: Room 3

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Better Than Hacks and Schemes: A Proven Approach to Building Your Audience

Speaker: J.P. Medved (Capterra, a Gartner company)

Location: Room 4

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Complete Search Optimization: SEO Master Class

Speaker: Andy Crestodina (Orbit Media)

Location: Room 5

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Content OPTIMIZATION & DISTRIBUTION Strategies

Speaker: Ian Cleary (RazorSocial)

Location: Room 6

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Create A Scalable Global Content Marketing Strategy in 7 Steps

Speaker: Pam Didner (Global Content Marketing)

Location: Room 7

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Email Marketing: What Works and What Doesn't Work

Speaker: Jessica Best (Barkley)

Location: Room 10

Pass type: All Access, Main Conference Plus

Session Type: Workshop

From 0 to 60: Building a Mature Content Marketing Program

Speaker: Heather Pemberton Levy (Gartner)

Location: Room 11

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Google Analytics Suite for Effective Content Marketing

Speaker: Charles Farina (Analytics Pros)

Location: Room 19

Pass type: All Access, Main Conference Plus

Session Type: Workshop

How to Create a Documented Content Marketing Strategy

Speaker: Michael Brenner (and Chief Marketing Officer, Concured)

Location: Room 20

Pass type: All Access, Main Conference Plus

Session Type: Workshop

How to Use Artificial Intelligence to Build and Optimize Content

Speaker: Chris Penn (Brain+Trust Insights)

Location: Room 21

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Influencer Marketing and PR Workshop

Speaker: John Hall (Influence & Co.)

Location: Room 22

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Interactive Content that Moves the Needle

Speakers: Michael Wunsch (LEAP Agency), Brandon Faris (LEAP Frame)

Location: Room 23

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Marketing Writing Masterclass

Speaker: Jonathan Kranz (Kranz Communications)

Location: Room 24

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content

Speaker: Lee Odden (TopRank Marketing)

Location: Room 25A

Pass type: All Access, Main Conference Plus

Session Type: Workshop

THE ELECTRIC CAMPFIRE: How to identify engaging stories within your organization

Speaker: Denise Roberts McKee (About Face Media Inc.)

Location: Room 25B

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Testing/Conversion: Build a Powerful Web Presence with Content, Social Media, and User Experience Strategies

Speaker: Stoney deGeyter (Pole Position Marketing)

Location: Room 25C

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Video Marketing Makeover - Transforming boring case studies and testimonials into stories that inspire action

Speaker: Andrew Davis (Brandscaping & Town, INC.)

Location: Room 26A

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Tuesday | 4:30 pm

Getting the Most From CMWorld 2018

Speakers: Cathy McPhillips (Content Marketing Institute), Mike Myers (Nationwide)

Location: Grand Ballroom C

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Tuesday | 7:30 pm

#CMWorld Kickoff Party

Location: Rock & Roll Hall of Fame

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Wednesday | 6:00 am

CMWorld Fun Run/Walk

Location: Convention Center - Lakeside Entrance

Pass type: All Access, Industry Lab/Summit, Main Conference, Main Conference Plus

Session Type: Activity

CMWorld Yoga

Location: Convention Center - Ballroom Foyer

Pass type: All Access, Industry Lab/Summit, Main Conference, Main Conference Plus

Session Type: Activity

Wednesday | 7:00 am

Continental Breakfast & Networking

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Wednesday | 8:00 am

Welcome to Content Marketing World 2018

Speakers: Stephanie Stahl (Content Marketing Institute), Robert Rose (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Wednesday | 8:15 am

Keynote - Uncovering the Secrets to Life and Marketing(While Living in Cleveland)

Speaker: Joe Pulizzi (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Wednesday | 8:45 am

Keynote - Curiosity Factor: The psychological phenomenon creative content marketers employ to earn and own attention in a noisy world

Speaker: Andrew Davis (Brandscaping & Town, INC.)

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Wednesday | 9:30 am

Networking & Refreshments - #CMWorld Chatter

Speakers: Jay Acunzo (Unthinkable Media), Tim Washer

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 10:15 am

12 Principles of Contagious Content

Speaker: Nadya Khoja (Venngage Infographics)

Location: Atrium Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

A-Z Conversion tracking issues for B2B and how to solve them.

Speaker: Leslie Carruthers (The Search Guru)

Location: Searchmetrics Stage

Pass type: All Access, Main Conference, Main Conference Plus

Track: Search & Data

Session Type: Breakout Session

Becoming a Renaissance Marketer with the Help of Agile Marketing

Speaker: Jeff Julian (Squared Digital)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Process & Workflow

Session Type: Breakout Session

Content Strategy and SEO for B2B Lead Generation

Speaker: Andy Crestodina (Orbit Media)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

From Taste to Trend: How Human-Powered Curation Informs the Trends of Tomorrow

Speaker: Brad Spychalski (Pinterest)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

How to Think Like an Analyst (and Generate Influence Like One, too)

Speaker: Josh Bernoff (WOBS LLC)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Influencer Marketing

Session Type: Breakout Session

Lessons Learned: A Salvage Yard's Content Marketing Program on a Budget

Speaker: Laura Berkobin (Pull-A-Part)

Location: Grand Ballroom C

Pass type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Let's Chat: How Messaging Apps, Chatbots, and Voice Assistants Will Impact Your Business in the Next 3-5 Years

Speaker: Zontee Hou (Convince & Convert)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience

Speakers: Gina Czark (Northwell Health), Andrew Hanelly (Revmade)

Location: Room 26ABC

Track: Email & Conversion

Session Type: Session

Navigating the Rat's Nest of Content Marketing Laws

Speaker: Ruth Carter (Carter Law Firm PLLC)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

Relationship Building That's Vital to Make Your Content Marketing Thrive

Speaker: John Hall (Influence & Co.)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Sales Content That Sells: A Proven Approach To Sales Enablement Success

Speaker: Matt Heinz (Heinz Marketing Inc)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: Sales

Session Type: Breakout Session

Start Showing Your Content Marketing ROI Today

Speaker: Michael Brenner (and Chief Marketing Officer, Concured)

Location: Atrium Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

The Subconscious Brain and Content Personalization

Speaker: Todd Eckler (IntelligenceBank)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: B2B Strategy

Session Type: Breakout Session

Wednesday | 11:20 am

"Think Like A Filmmaker" Learn how documentaryfilms andtheir storytelling techniques can be a powerful and captivating way to tell your brand story

Speaker: Denise Roberts McKee (About Face Media Inc.)

Location: Grand Ballroom C

Pass type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Boosting Sales Leads and Sales via Your Company's FREE (or Very Low-Cost) Hidden Content Treasure

Speaker: Andrea Ames (Idyll Point Group)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: Sales

Session Type: Breakout Session

Breaking Down Content Silos: How to Create a Unified Customer Experience and Efficiencies in Content Creation

Speaker: Dave Charest (Constant Contact)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

Building a "Media Company" inside a Marketing Department

Speaker: Amanda Todorovich (Cleveland Clinic)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Create Experiences not Content

Sponsor Speaker: Matthew Wellschlager (Ceros)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: B2B Strategy

Session Type: Breakout Session

Everyday Behavioral Science for Content Marketers

Speaker: Brian Massey (Conversion Sciences)

Location: Room 26ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Excellence at Scale: How Marriott Built a Content Center of Excellence with International Impact

Speakers: Marc Graser (Marriott International), John Fernandez (Contently)

Location: Atrium Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Going with the Flow: Adapting Scrum Practices for Marketing

Speaker: Andrea Fryrear (AgileSherpas)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Process & Workflow

Session Type: Breakout Session

Google's Mobile-First-Index: Optimize Your Content for Next Level Mobile Marketing

Speaker: Veronica Romney (LoSoMo Inc)

Location: Searchmetrics Stage

Pass type: All Access, Main Conference, Main Conference Plus

Track: Search & Data

Session Type: Breakout Session

How to Hold an Online Event that Generates Real Results

Speaker: Cassio Politi (Tracto)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

How to: 0 to 1 Million LinkedIn Video Views in 6 months

Speaker: Allen Gannett (TrackMaven)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Influencer Marketing

Session Type: Breakout Session

Talk Triggers: How Killer Content Creates Conversation and Clones Customers

Speaker: Jay Baer (Convince & Convert)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

The other side of performance - operational efficiency: How to build, measure, and optimize high-performing teams that deliver high-performing content

Speaker: Shafqat Islam (NewsCred)

Location: Atrium Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Using Technology to Deliver Global Content to Internal and External Audiences

Speakers: Kendall Morris (Authentic), Dave Romero (Unboxed)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Wednesday | 12:05 pm

Pick Up Lunch and Go To Your Preferred Session

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Lunch

Wednesday | 12:20 pm

A marketer's new secret weapon: using data for fast, fresh content

Sponsor Speaker: Morgan Molnar (SurveyMonkey)

Speaker: Brad Sanzenbacher (Wrike)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

AI-Powered Content Optimization: The Journey to Higher Engagement

Sponsor Speakers: Loren McDonald (IBM Watson Marketing), Brian Donnelly (IBM Watson Marketing)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Brand Attachment: The realm beyond brand loyalty and how to get there

Sponsor Speakers: Gordon Price Locke (Pace), Nicole Martin (Pace)

Location: Room 22

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Content-goal alignment: Building a Pipeline by Connecting with People vs. Personas

Sponsor Speaker: David Fortino (NetLine Corporation)

Speaker: Valerie Riley (ITProTV)

Location: Room 19

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Creating creators: How innovative brands are getting hands-on with video content, transforming their scalability (& their marketing budgets!)

Sponsor Speaker: Chad Lakin (Shootsta North America)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Does Your Content Work: The Art of Measuring Content Marketing Success

Sponsor Speaker: Ashley Ward (SEMrush)

Location: Room 20

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How Strategy-Aligned Content Helps You Achieve Your Objectives

Sponsor Speaker: Andrew Bredenkamp (Acrolinx)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How Video Amplifies Marketing Results

Sponsor Speaker: David Junkin (Texas Instruments)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How the On-Demand Economy Has Shaped B2B Content Requirements

Speaker: Cassandra Jowett (Pathfactory)

Location: Room 5

Track: Lunch & Learn

Session Type: Breakout Session

How to Create a Successful Video Marketing Ambassador or Influencer Program. It Can Be Done. We Will Show You How.

Sponsor Speaker: Allon Caidar (TVPage)

Location: Room 26ABC

Track: Lunch & Learn

Session Type: Breakout Session

The Future of Content

Sponsor Speaker: Pete Winter (Tomorrow People)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Tired of Vanity KPIs? Discover How Adobe Ties Content to B2B Deals for Real ROI Measurement

Sponsor Speakers: Mark Boothe (Adobe), Sam Fonoimoana (Stoke), Laurie Lohner (Stoke)

Location: Room 10

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Video at Scale: The Marketers Playbook for Creating Valuein Every Piece of Content You Create

Sponsor Speakers: Amanda Morgan (Vyond), Taylor Morgan (Vyond)

Location: Room 24

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Webinars That Rock: Keys to Engagement-Driven Content Delivery

Sponsor Speaker: Mark Bornstein (ON24)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Your Content is Invisible: How to Get it Discovered

Sponsor Speaker: Stewart Maurer (Crownpeak)

Location: Room 23

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Wednesday | 1:05 pm

Networking & Refreshments - #CMWorld Chatter

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 1:45 pm

3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic

Speakers: Viveka von Rosen (Vengreso), Bernie Borges (Vengreso)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Break the Wheel: Stories and Ideas for Being Better than Best Practices

Speaker: Jay Acunzo (Unthinkable Media)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Developing your message: Getting business buy-in and driving customer engagement

Speaker: Zari Venhaus (Eaton)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Process & Workflow

Session Type: Breakout Session

Email Marketing Automation at Every Level

Speaker: Jessica Best (Barkley)

Location: Room 26ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Got Leads? How To Find Your Content Core And Actually Drive Revenue From Content

Speaker: Garrett Moon (CoSchedule)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: B2B Strategy

Session Type: Breakout Session

How AI Services are Creating A Need For Microcontent

Speaker: Jeffrey K. Rohrs (Yext, Inc.)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

How to Leverage Calls-to-Action to Simultaneously Improve User Experience and Conversions

Speaker: Mariah Obiedzinski (MedTouch)

Location: Atrium Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Marketing After the GDPR: Moving Trust "Upstream" With Content Marketing

Speaker: Tim Walters (The Content Advisory)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

Marketing to Generation Z

Speaker: Jeff Fromm (and Author of Marketing to Gen Z)

Location: Atrium Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Position 0: Optimizing Your Content to Rank in Google's Answer Boxes

Speaker: Courtney Cox (Children's Health)

Location: Searchmetrics Stage

Pass type: All Access, Main Conference, Main Conference Plus

Track: Search & Data

Session Type: Breakout Session

THE FUTURE OF STORY: The Coming Revolution Called Immersive Storytelling

Speaker: John Bucher (Author of Storytelling for Virtual Reality)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

Speaker: Lee Odden (TopRank Marketing)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Influencer Marketing

Session Type: Breakout Session

Visual Content Strategy for Content Marketers

Speaker: Buddy Scalera (Novartis Pharmaceuticals Company)

Location: Grand Ballroom C

Pass type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

When you think of channels for distribution of content, do you think "inside the box"?

Speaker: Susan Hartman (Susan Hartman Consulting)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: Sales

Session Type: Breakout Session

Wednesday | 2:50 pm

10x Your Content Audience by Going International

Speaker: Eli Schwartz (SurveyMonkey)

Location: Searchmetrics Stage

Pass type: All Access, Main Conference, Main Conference Plus

Track: Search & Data

Session Type: Breakout Session

5 Creative Ways Marketers Can Enable Their Sales Teams

Speaker: Pam Didner (Global Content Marketing)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: Sales

Session Type: Breakout Session

Content Strategy at Massive Scale: Adobe.com's Journey from $50m in revenue to over $2B in just a few years

Speaker: Peter Krmpotic (Adobe)

Location: Atrium Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Digital Storytelling in the Age of Bad News

Speaker: Shachar Orren (Playbuzz)

Location: Grand Ballroom C

Pass type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Engagement drives customer experience: How engaged is your workplace?

Speaker: Rachel Schickowski (Rockwell Automation)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

From Instincts to Intel: How data insights can power smarter content

Speaker: Heather Whaling (Geben Communication)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

How to Google Proof Your Lead Gen Content Marketing Programs

Speaker: Tom Martin (Converse Digital)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience

Speakers: Gina Czark (Northwell Health), Andrew Hanelly (Revmade)

Location: Room 26ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Measure Like a Media Company | The B2B Marketers Guide to Monetizing Your Audience

Speaker: Jeff Leo Herrmann (Madison, Michigan and Market)

Location: Atrium Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Predictive Video Creation - The hottest trend in video marketing

Sponsor Speaker: Jay Chicoy (Wochit)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: B2B Strategy

Session Type: Breakout Session

Straight Talk on Content Tech: You've Got Q's, They've Got A's

Moderator: Jonathan Crossfield (Chief Content Officer Magazine)

Panelists: Tricia Travaline (Skyword), Ed Breault (Aprimo), Paul Michaud (Sprinklr)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Struggling with Strategy? Stay in control with the Agile Content Marketing Roadmap!

Speaker: Bert van Loon (Content Marketing Fast Forward)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Process & Workflow

Session Type: Breakout Session

Why Now is The Time to Get Your Influencer Marketing Strategy Right

Speaker: Natalie Giddings (The Remarkables Group)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Influencer Marketing

Session Type: Breakout Session

Why Publishers Can't Win the Volume Game

Speaker: Derek Flanzraich (Greatist)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Wednesday | 3:35 pm

Networking & Refreshments - #CMWorld Chatter

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 4:15 pm

Content Marketing Awards

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Wednesday | 4:35 pm

Keynote - What Gives? How a Reader Challenge Kicked Me in the Patootie (and What We Can Learn From It)!

Speaker: Ann Handley (MarketingProfs)

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Wednesday | 5:00 pm

Keynote - Extraordinary Visions

Speaker: Dewitt Jones

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Wednesday | 5:45 pm

Yappy Hour Cocktails & Networking

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Refreshments

Wednesday | 8:30 pm

CMWorld Evening Entertainment

Location: House of Blues

Session Type: Session

Thursday | 6:00 am

CMWorld Fun Run/Walk

Location: Convention Center - Lakeside Entrance

Pass type: All Access, Industry Lab/Summit, Main Conference, Main Conference Plus

Session Type: Activity

CMWorld Yoga

Location: Convention Center - Ballroom Foyer

Pass type: All Access, Industry Lab/Summit, Main Conference, Main Conference Plus

Session Type: Activity

Thursday | 7:30 am

Continental Breakfast & Networking

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Thursday | 8:30 am

Keynote - Making Content Mean Something

Speaker: Kathleen Diamantakis (The NY Times)

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Thursday | 9:00 am

Keynote - Twitch and the Power of Audience Participation

Speaker: Jane Weedon (Twitch)

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Thursday | 9:30 am

Networking & Refreshments - #CMWorld Chatter

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Thursday | 10:00 am

"The Top 7 Writing Secrets of Hit-Making Songwriters"

Speaker: Ahava Leibtag (www.ahamediagroup.com)

Location: Atrium Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

5 Keys to Create a High Performing Marketing Organization

Speaker: Mathew Sweezey (Salesforce)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

A Content Promotion Framework with Actionable Tips to Optimize Results from your Content Marketing

Speaker: Ian Cleary (RazorSocial)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Case Study: How an AI-Powered CMS drives innovative mobile experience for global appliance customers

Speaker: Jon Raslawski (IBM Corporation)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Creating Less Content Through Intelligence

Speaker: Carlos Hidalgo (VisumCx)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation 2.0

Session Type: Breakout Session

Failing Your Way to Content Marketing Success

Speaker: Anna Hrach (Convince & Convert)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Future of Content Marketing - Solving Marketing’s Biggest Bottleneck

Sponsor Speaker: Noah Brier (Percolate)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Track

Session Type: Breakout Session

How to Turn Your Content Marketing Skills Into a Profitable Side Hustle

Speaker: Casandra Campbell (Shopify)

Location: Searchmetrics Stage

Pass type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Secrets of the Most Shareable Content

Speaker: Bethany Chambers (North Coast Media)

Location: Room 26ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Separating Truth from Myth On Developing Successful Content Within Paid Advertising Campaigns

Speaker: Dan Rubin (Meredith Corporation)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Agency

Session Type: Breakout Session

Social Truth: Revealing what truly matters to customers

Speaker: Liz High (Metia Group)

Location: Atrium Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day

Speakers: Mitch Joel (Six Pixels Group), Ann Handley (MarketingProfs), Dorie Clark (and Adjunct Professor, Duke University Fuqua School of Business)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

You'll Want to Write This Down: Stop Writing Like a Marketer And Start Storytelling like a Journalist

Speaker: Michelle Park Lazette (Federal Reserve Bank of Cleveland)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Thursday | 11:05 am

5 killer cases: how to grow your audience with native advertising

Speaker: Jesper Laursen (Native Advertising Institute)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Behind the Scenes: How LinkedIn Marketers Master B2B

Speaker: Megan Golden (LinkedIn)

Location: Room 26ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Beyond the Blog: Core Requirements for an Enterprise Content Marketing Platform

Sponsor Speaker: Randy Wootton (Percolate)

Speaker: Rachel Schickowski (Rockwell Automation)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Track

Session Type: Breakout Session

Content in Context: How Understanding Your Users Can Help You Drive Growth

Speaker: Inbar Yagur (TrenDemon)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation 2.0

Session Type: Breakout Session

How To Use AI To Boost Your Content Marketing Impact

Speaker: Chris Penn (Brain+Trust Insights)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

How Your Competitors Can Improve Your Content Strategy

Speaker: Ellie Mirman (Crayon)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Prove the value of your content marketing

Sponsor Speaker: Kathryn Friedrich (Oath)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Real Talk: It's Time to Be the Content Leader Your Organization Needs

Speaker: Joe Crosby (REI)

Location: Searchmetrics Stage

Pass type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies

Speakers: Drew McLellan (Agency Management Institute), Susan Baier (Audience Audit, Inc.)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Agency

Session Type: Breakout Session

The Competitive Edge: How to Create a Unique Content Spin in a World of Copycats

Speaker: Andrew and Pete . (Andrew and Pete)

Location: Atrium Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

The Innovation Factory

Speaker: Carla Johnson (Type A Communications)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

The elephant in a nutshell: We need to talk about metaphors in marketing.

Speaker: Doug Kessler (Velocity Partners)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

You Did a Content Inventory, Now What? How to Find the Hidden Gems Within Your Content Audit

Speaker: Peg Miller (Xactly)

Location: Atrium Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Thursday | 11:50 am

Pick Up Lunch and Go To Your Preferred Session

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Lunch

Thursday | 12:05 pm

Agency Change is Constant: Now What?

Speaker: Karl Sakas (Sakas & Company)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Client Reporting: How to Tell the Real Story

Speaker: Michael Pratt (Panamplify)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Dollars and Sense: How National Instruments is Quantifying the Hidden Costs of Content

Speakers: Jocelyn Brown (Allocadia), Helena Lewis (National Instruments)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How to Build a B2B Content Marketing Engine that Converts

Speaker: Vishal Khanna (HealthPrize Technologies)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How to Make Your Ideas Irresistible

Speaker: Tamsen Webster (Find the Red Thread)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How to Turn Highly Billable Professionals into Extremely Productive Content Marketing Rock Stars that get Bottom-Line Results

Speaker: AJ Huisman (Y Content)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Idea Death Match: Taking Big Ideas Back to Resistant Teams

Speaker: Jenny Magic (Springbox)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

If you are not Podcasting you are a Fracking Moron

Speaker: Rob Walch (Libsyn)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Influencer Marketing is only for B2C Brands (& Other Lies Your Parents Told You)

Speaker: Ashley Zeckman (TopRank Marketing)

Location: Room 10

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Reach the Next Level: How to Scale a Content Marketing Program and Avoid the “Sophomore Slump"

Speaker: Will McKenna (Capital Group)

Location: Room 19

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Slowing Down to Speed Up: How to Get Content Right, Not Rushed

Speaker: Deana Goldasich (Well Planned Web, LLC)

Location: Room 26ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

The Gig Economy: Get In The Game!

Speaker: Michael Weiss (Creative Circle)

Location: Room 11

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Yes And! Turn Your Culture (OR CONTENT TEAM) into a Fresh-Idea Startup

Speaker: Kathy Klotz-Guest (Keeping It Human)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Thursday | 12:50 pm

Networking & Refreshments - #CMWorld Chatter

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Thursday | 1:30 pm

AMPLIFY: Stop Generating Leads, Start Driving Demand

Speaker: Caroline Nuttall (.)

Location: Searchmetrics Stage

Pass type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Digital Brand Building: Optimizing Content for Engagements, Search, and Reviews

Speaker: Juntae DeLane (DIGITAL DELANE / Digital Branding Institute)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

How Content Marketing and Marketing Automation Work Together to Fuel Your Sales Pipeline

Speaker: Sascha Hoffmann (PulsePoint)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Track

Session Type: Breakout Session

How to Develop a Loyal YouTube Audience

Speaker: Tim Schmoyer (Video Creators)

Location: Room 26ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

How to Grow a Highly Profitable Agency Without Adding Overhead

Speaker: John Jantsch (Duct Tape Marketing)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Agency

Session Type: Breakout Session

How to use data to fuel your content development and break through the clutter–before creative even gets started

Speaker: Katie Pennell (Nina Hale)

Location: Atrium Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Independent Thinking: How Neural Networks are Enabling Computers to Think Like Us

Speaker: Val Swisher (Content Rules, Inc.)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Market Truth, Brand Truth, Content and Valuation

Speaker: John Siefert (Styr)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Nightmare Marketing: How to Create Content for the Boring, Complex and Undifferentiated Stuff that Scares the [email protected]#t Out of Everybody Else

Speaker: Jonathan Kranz (Kranz Communications)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Profitable Multi-Cultural Marketing – Increase sales using diversified resources to infuse authenticity into your campaigns

Speakers: Sydni Craig-Hart (Smart Simple Marketing), Aisha Taylor (Google), Julia Cabral (LinkedIn)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Stories for the Win: The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy

Speaker: Joe Lazauskas (Contently)

Location: Atrium Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

The Most Common SEO Mistakes in Demand Generation Campaigns

Speaker: Stephan Spencer (The Art of SEO)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation 2.0

Session Type: Breakout Session

The death of content marketing. The rise of content marketers

Speaker: Ron Tite (Church+State)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Thursday | 2:35 pm

Client-agency collaboration: How to deliver content marketing results and evolve together

Speakers: Nenad Senic (PM, poslovni mediji), Alenka Bester (Zavarovalnica Triglav)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Agency

Session Type: Breakout Session

Developing a Holistic Audio Content Strategy

Speaker: Tom Webster (Edison Research)

Location: Grand Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Five Paths to Knowing Your Customer & Putting Them at the Center of Your Content Marketing Efforts

Speakers: Tim Hayden (Brain + Trust Partners), Scott Monty (Brain + Trust Partners)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Help People, Don't Just Sell Stuff: Creating Content Customers Need

Sponsor Speakers: Seth Besmertnik (Conductor), Charity Stebbins (Conductor)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Track

Session Type: Breakout Session

How to Avoid Vanilla: Using Data and a Storytelling Strategy to Create Effective Content

Speakers: Carmen Hill (CHILL Content), Julie Wisdom (Alias Partners)

Location: Atrium Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

How to Become Tomorrow's Marketing Leader: The Showrunner

Speaker: Tom Gerace (Skyword)

Location: Atrium Ballroom A

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

How to Get Started with Artificial Intelligence in Content Marketing

Speaker: Paul Roetzer (Founder, Marketing Artificial Intelligence Institute)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Quality, Not Quantity: Spark a Real-Life Content & Demand Gen Love Story with Content that Converts

Speaker: David Cunningham (SnapApp)

Location: Room 25ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation 2.0

Session Type: Breakout Session

R.O.E. is the new R.O.I.: Why empathy should be a key ingredient in your content strategy and how to do it

Speaker: Margaret Magnarelli (Monster)

Location: Grand Ballroom B

Pass type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Tangerine Dreams & Marmalade Skies: Picture Yourself Using Instagram to Drive Company Culture Globally...a Citrix Case Study

Speaker: Justin Levy (.)

Location: Room 26ABC

Pass type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

The Rise of the Conscious Marketer

Speaker: Nichole Kelly (The Conscious Marketing Institute)

Location: Searchmetrics Stage

Pass type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

The Secret 3 Steps For Content Amplification And Distribution Success

Speaker: Heidi Cohen (Actionable Marketing Guide)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Transforming Teams: How to Transition Traditional Marketers into Content Marketers

Speaker: Kelly Hungerford (KellyHungerford.com)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Thursday | 3:20 pm

Networking & Refreshments - #CMWorld Chatter

Location: Concured Expo Hall

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Thursday | 4:00 pm

Closing Keynote with Tina Fey

Speaker: Tina Fey

Location: CMWorld Keynote Stage

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Thursday | 6:00 pm

Orange Night Out

Location: Pickwick & Frolic Restaurant

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Friday | 7:15 am

Continental Breakfast

Location: Grand Ballroom Foyer

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Friday | 8:00 am

#MakeTechHerStory: Using Storytelling to Address the Gender Gap in IT

Speakers: Ann Hagner (Walker Sands Communications), Annie Gudorf (Walker Sands Communications)

Location: Room 6

Pass type: All Access, Main Conference, Main Conference Plus

Track: Storytelling

Session Type: Breakout Session

Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects

Speaker: Maureen Jann (SuperDeluxe Marketing)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Buyer Personas 2.0: True Stories Based on the Customer’s Real Buying Experience

Speaker: Adele Revella (Buyer Persona Institute)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

How Female Entrepreneurs Built their Empires with User Generated Content and You Can Too

Speaker: Jacquie Chakirelis (Great Lakes Science Center)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

Tell Me Something I Haven't Heard! Crafting Unique Content for Brand and Business Positioning in B2B Financial Services

Speakers: Lisa Lombardo (KeyBank), Pat Scanlon (Corporate Financial Group Inc.), Andy Stief (PGIM Real Estate Finance)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Process

Session Type: Breakout Session

Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy

Speaker: Erika Heald (Erika Heald Consulting)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

Friday | 8:30 am

CMWorld Cleveland Clinic Health Summit

Speakers: Amanda Todorovich (Cleveland Clinic), Buddy Scalera (Novartis Pharmaceuticals Company), Ahava Leibtag (www.ahamediagroup.com), Nathan David (Cleveland Clinic), Mary Beth Pate (Cleveland Clinic), Matt Bakaitis (Cleveland Clinic), Loren Chylla (The Adcom Group), Brian Gresh (Loyal), Emily Babbitt (Google Health Systems), Rob Parisi (Verywell), Frank Cutitta (HIMSS Media Lab), Wendy Trem (Falls Digital)

Location: Room 26AB & 26C

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Friday | 9:00 am

Building a Content Marketing Strategy that Works with Your Sales Funnel

Speaker: Ali Wert (Frontline Education)

Location: Room 7

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Lean Content Marketing for Startups

Speaker: Berrak Sarikaya (Amplify Your Biz)

Location: Room 3

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

The Unsung Hero of Content Marketing: Original Research

Speakers: Michele Linn (Mantis Research), Clare McDermott (Mantis Research)

Location: Room 4

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

Think Like A Journalist: The 5 Keys To Compelling Content

Speaker: Melanie Deziel (StoryFuel)

Location: Room 1

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Yes, Engineers Are People, Too

Speakers: Dave Grager (Parker Hannifin), Linda Bremkamp (Wyse Advertising)

Location: Room 5

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Process

Session Type: Breakout Session

Friday | 10:00 am

Brightcove PLAY Studio @ Content Marketing World

Speakers: Katie Pennell (Nina Hale), Mykim Dang (Mykim Dang's Productions), Chad Lakin (Shootsta North America), Chris Bondhus (Brightcove), Kaitlin Bowes (Brightcove)

Location: Room 10

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Financial Services Lab

Speakers: Amanda Changuris (BNY Mellon), Alyssa Santoli (KeyBank), Lisa Lombardo (KeyBank), Barbara Gordon (BNY Mellon), Colleen Krieger (Capital One)

Location: Room 11

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Higher Education Lab - Content Marketing for Higher Education: Increase Enrollments by Building Your Audience

Speakers: Mike Huber (Vertical Measures), Noelle Schuck (Vertical Measures)

Location: Room 19

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Industrial Manufacturing Lab: Applying Content Marketing Best Practices to the Challenging Audience of Engineers

Speakers: Rebecca Geier (TREW Marketing), Douglas Burdett (ARTILLERY), Maureen Thormann (National Instruments), Megan Verkamp (LHP Engineering Solutions), David Smith (ATL Technology)

Location: Room 20

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Media/Publishing Lab

Speakers: Deborah Caldwell (Meredith Corp.), Diane di Costanzo (Meredith Corporation), Christoph Trappe (Stamats Business Media), Robert Rose (Content Marketing Institute)

Location: Room 21

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Non-Profit Lab

Speakers: Kate Kight (BTC Revolutions), Brian Minter (No Kid Hungry Campaign), Dionna Humphrey (Share our Strength)

Location: Room 22

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Professional Services

Speaker: Jonathan Kranz (Kranz Communications)

Location: Room 23

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Retail & eCommerce Lab

Speakers: Leslie Carruthers (The Search Guru), Casandra Campbell (Shopify)

Location: Room 24

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Technology Lab - Content Marketing Jigsaw: How to Pull All the Pieces Together to Reinvent your Strategy

Speakers: Luke Kintigh (Intel), Deb Landau (iQ by Intel), Chuck Hemann (W2O Group), Bryan Rhoads (Opal)

Location: Room 25A

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Speakers: Bert van Loon (Content Marketing Fast Forward), AJ Huisman (Y Content), Maureen Jann (SuperDeluxe Marketing), Jonathan Crossfield (Chief Content Officer Magazine)

Location: Room 25B

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Travel/Tourism/Hospitality Lab - Stake Your Claim: The simple secrets smart travel brands use to build booming businesses

Speaker: Andrew Davis (Brandscaping & Town, INC.)

Location: Room 25C

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Unscheduled

CMWorld Chatter

Speaker: Tim Washer (.)

Session Type: Session

CMWorld Chatter

Speaker: Jay Acunzo (Unthinkable Media)

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Session